Both leading brands and up-and-coming challengers have found that Google Maps. APIs give them a competitive edge. They’re using the APIs as a canvas for business planning, to increase employee productivity, and as a platform for improving customer experience. Maps put information into context, making data easier to digest for employees and consumers.
The opportunity for small businesses
Most small businesses using Google Maps APIs are IT companies, while medium and large organisations span multiple sectors. There’s an opportunity for small businesses outside IT to leverage Google Maps APIs for competitive advantage. As larger businesses have demonstrated, you don’t have to be a technical specialist to imagine solutions with maps.